A creative role at Red Bull’s premium fashion brand, AlphaTauri.
Owen worked with the Marketing team to adapt campaign assets across different channels, including the website, social media, newsletters, and B2B events.
He also contributed to various content productions, including the FC Red Bull Salzburg travelwear collaboration and the Team Austria Olympic collection.
Content Productions
Indoor Skydiver Kyra Poh speaks ahead of her campaign with AlphaTauri.
FC Red Bull Salzburg players model the AW24 AlphaTauri collection.
Team Austria athlete Hannah Prock at an early fitting of the Olympic collection.
Additionally, he worked with the Trade Marketing team on a range of requests, including promotional materials for B2B partners and events.
AlphaTauri billboard at the EC Red Bull Salzburg ice hockey arena.
AlphaTauri Christmas cards enclosed in gift boxes for AlphaTauri ambassadors.
He also worked with the Product Development team, gaining a deeper understanding of the products, materials, and processes involved in bringing AlphaTauri’s designs to life.
Red Bull Germany
Owen filmed a selection of Red Bull Germany athletes who visited the AlphaTauri showroom to learn more about the brand and the products.
Wakeboarder Dominik Gührs poses in an AlphaTauri jacket.
Enduro pro Manuel Lettenbichler flexes in an AlphaTauri t-shirt.
“Returning to Red Bull, this time in a fashion context, was an incredible opportunity. Seeing a different side of the company and working on exciting projects was very rewarding.”
— Owen Davies, Fashion Marketing and Design, AlphaTauri