An essay exploring the sustainability solution of digital fashion.
The fashion industry is one of the most polluting in the world. It’s responsible for 10% of global carbon emissions - more than flights and shipping combined.
Digital fashion is a relatively new phenomenon that allows people to wear clothes virtually and is being heralded for its sustainability promise.
The Rana Plaza factory collapse in Bangladesh claimed the lives of 1,134 garment workers.
Greta Thunberg galvanised a generation of young climate activists around the world.
The conclusion drawn from the study is that whilst digital fashion will not replace traditional fashion it can offer a solution to the industry’s problems.
Mainly in offering an alternative to fast fashion and mitigating the wasteful trend of wearing a new outfit for every post on social media.
#WhoMadeMyClothes campaign by Fashion Revolution holds brands accountable.
Iridescence by The Fabricant is a digital-only dress that sold for a record $9,500.
Case studies featured in the text include Fashion Revolution and their #WhoMadeMyClothes? campaign, and DressX, a digital fashion marketplace.
It also features interviews with key figures in the world of digital fashion, including Kerry Murphy, Co-Founder and CEO of the Fabricant.
“It's clear that this excellent, thoughtful, and engaging dissertation has resulted out of an enormous amount of research. You have gone far beyond what we expect of an undergraduate student.”
— Jay McCauley Bowstead, Lecturer, London College of Fashion
Credits
Dissertation Supervisor:
Jay McCauley Bowstead
Mentor & Illustrations:
Georgie Hibberd
Interviews:
Kerry Murphy
Ashwini Deshpande
Scarlett Yang
Mathilde Rougier
Jolyon Bexon
Partner:
London College of Fashion