A 360-degree film showcasing the story of modern spectacle makers, Cubitts.
Experience the Cubitts brand like never before – witness a craftsman making a pair of spectacles and attend a frame-making class at their optical workshop through virtual reality.
Accessible both in-store and online, the film allows audiences to connect with the brand in an immersive way, opening their eyes to entirely new possibilities.
A bespoke illustration was created for the in-store headset, inviting visitors to put it on in much the same way they would try on a pair of spectacles.
Spectacle Making Workshop
Owen filmed social content at one of Cubitts’ much-loved frame-making classes at their workshop in King’s Cross, London.
Cubitts master craftsman at work on a pair of spectacles.
Workshop participant enjoying the spectacle making process.
"It’s a fantastic video - you’ve done a great job. The 360-degree works really well.”
— Tom Broughton, Founder, Cubitts
Credits
Creative Lead:
Owen Davies
Photographer:
Filips Smits
Christa Claessens
Editing:
Conan Roberts
Production Support:
Joe Bell
Interview:
Tom Broughton