An immersive retail experience for responsible fashion brand, RÆBURN.
Harnessing the power of augmented reality technology, the brand’s signature upcycled RÆMADE collection is brought to life in an entirely new and meaningful way.
Discover the stories, materials and processes behind these unique garments made from surplus fabrics such as military parachutes unlike ever before.
Showing the many creative and sustainable possibilities of upcycling, the audience is encouraged to try it themselves, inspiring positive fashion choices.
Rio de Janiero, Brazil
#RÆMADE TOGETHER
#RÆMADE TOGETHER
Baku, Azerbaijan
Barcelona, Spain
“It’s been a fantastic process. The research into the brand, the attention-to-detail that has been given into really understanding what we want to do as a mission and what our consumer needs has been very exciting.”
— Jolyon Bexon, Head of Retail, RÆBURN
Credits
Creative:
Owen Davies
Illustrator:
Georgie Hibberd
Digital Fashion:
Maria Pereira
Subjects:
Jolyon Bexon
Ashwini Deshpande