An immersive retail experience for responsible fashion brand, RÆBURN.
Harnessing augmented reality technology, the brand’s signature upcycled RÆMADE collection is brought to life in an entirely new and meaningful way.
Discover the stories, materials, and processes behind these unique garments, crafted from surplus fabrics such as military parachutes, like never before.
Showcasing the creative and sustainable possibilities of upcycling, the experience encourages audiences to explore the process themselves and make more conscious fashion choices.
Rio de Janiero, Brazil
#RÆMADE TOGETHER
#RÆMADE TOGETHER
Baku, Azerbaijan
Barcelona, Spain
“The research into the brand, the attention-to-detail that has been given into really understanding what we want to do as a mission and what our consumer needs has been very exciting.”
— Jolyon Bexon, Head of Retail, RÆBURN
Credits
Creative:
Owen Davies
Illustrator:
Georgie Hibberd
Digital Fashion:
Maria Pereira
Subjects:
Jolyon Bexon
Ashwini Deshpande