A mobile application enhancing the retail experience for Hunter Boots.
Developed as part of a student project at London College of Fashion, the augmented reality mobile application is packed with fun, festival-inspired features.
The eponymous Treasure Hunter game challenges users to collect stickers designed by illustrator Hattie Stewart for the chance to win a special prize.
Other features include Jukebox, allowing customers to play their favourite music in-store, alongside an AR try-on experience for the brand’s iconic Wellington boots.
An AI-powered personal assistant also offers styling suggestions and product updates, creating an engaging and personalised retail experience.
“I’m really amazed at the level of work that has been produced, and coming through are some really interesting insights into the customer journey.”
— Philip Handford, Founder & Creative Director, CAMPAIGN
Credits
Creative:
Owen Davies
Matilde Faria
Maria Wilches
Alessandra Derudas
Partner:
London College of Fashion
CAMPAIGN