A mixed reality visual merchandising application powered by Microsoft.
As part of the Future of Fashion Incubator, a programme created in partnership with London College of Fashion and Microsoft, Owen’s group developed Augmenta – a tool enabling visual merchandisers to design retail spaces beyond the physical world.
Using the Microsoft HoloLens, the user can select virtual assets from the library and place them into their surrounding environment, building spaces in real time.
Unlike the traditional approach, the designer is not restricted to the physical world, and there is a lot less waste, making the design process far more sustainable.
Working together as a team to develop the Augmenta visual merchandising application.
Testing the capabilities of the Microsoft HoloLens and Mixed Reality technology.
To demonstrate the application, Owen’s group collaborated with project ambassador and fashion designer Hayley Elsaesser to create a pop-up shop reflecting her signature brand style.
The project was unveiled at a special showcase at Oval Space in East London, attended by press and industry leaders.
“At the London College of Fashion, it’s vital we bridge the gap between fashion and technology and support a new generation of designers who understand new media. It will impact everything they do.”
— Matthew Drinkwater, Head of Fashion Innovation Agency
Credits
Creative:
Owen Davies
Zacharia Despoina
Lucia de Angelo
Rochelle Miller
Technical:
Digital Learning Lab
Fashion Innovation Agency
Production:
We Are Listen
Partners:
Microsoft
London College of Fashion